From David Karp

It goes without saying that there are some very simple things you can do on an everyday basis to avoid negative feedback, and most of them involve simple etiquette. For example:
1. Be friendly, even if you’re not in a friendly mood.
2. Write in complete sentences.
3. Respond quickly when someone emails you.
4. Be patient, and don’t panic if you don’t get immediate responses to your emails.
5. Be forgiving and understanding, especially with new eBay members. Take a little time to educate newbies rather than penalizing them for their inexperience.
6. Sellers: treat your customers like gold. Understand that when you have a bidder’s money, they can get anxious, suspicious, and downright demanding if you don’t reply to their emails quickly.
7. Buyers: sellers aren’t employed by you, so be nice. Courtesy, gratitude, and patience will go far.
8. Be diplomatic, even if it means sometimes swallowing your pride.
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