For sellers who want their presence on eBay to be more than just a collection of running auctions, eBay allows you to open a Storefront, complete with the following perks:
Longer-lasting items. You’ll be able to create fixed-price listings that last 30, 60, 90, or even 120 days. These listings don’t show up in standard eBay search results, but are shown to buyers who enter your store through any of your eBay listings.
Your standard eBay auctions will show up alongside your eBay Stores listings as long as they started after you opened your storefront.
Lower listing fees. eBay Stores items cost only 5 cents for each 30 days they appear in your store.
Search for your store. A search box appears at the top of your personal category listings, allowing customers to search through only your listings.
Create your own categories. Include up to 11 custom categories in your store. Although these categories aren’t associated with eBay’s standard auction categories, they allow you to easily organize the listings in your own store. For instance, if you’re selling photographic equipment, you can have a Lenses category and a Film category, making it easy for a customer who has just purchased a camera from you to pick up a few accessories to go along with it.
Listing management tools. Use eBay’s Merchandising Manager and Store Seller Reporting to generate monthly reports on your Sales and Marketplace data, helping you stay on top of your competition.
Build a stable presence on eBay. An official storefront will help make your business look more reputable to customers.
Aside from the expected listing and final-value fees, eBay Stores require an extra-cost monthly subscription. – By David Karp
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[...] you’ve opened an eBay Store, a red sales-tag icon will appear next to your user ID anywhere it appears on eBay. A bidder [...]