The process of putting together a business plan can be a powerful reality check.
While crafting your plan, you’ll put your good idea to the test. Does your business proposition make sense?
Are the assumptions you’re making, in fact, true? Does your strategy fit in with prevailing business conditions?
Do you have the resources you need? Will you really be able to attract
customers? Can you actually make a profit? Do you have contingency plans in place if things go wrong?